DIGITRANS - Interreg Danube Transnational Programme

Project Overview

Digital technologies such as internet of things, big data and cloud computing are dramatically changing the way business is being done. Transformation based on those technologies enables more comprehensive and systematic business models, while simultaneously lowering overall costs to companies. One of the biggest challenges SMEs and start-ups face is the effective transition from current business models to new, technologically advanced and user-friendly ones.

What is DIGITRANS project about?

Its goal is to help SMEs and start-ups adapt their business models, activities and processes in an efficient way and make use of the opportunities digital technologies provide. The transformation will be achieved by:

  • Developing an appropriate innovation method, which will enable SMEs to create competitive digital business models,
  • Establishing incubator premises in the partner regions based on the newly developed DIGITRANS method,
  • Developing online learning content and a method tool box, which will be integrated into online learning platform,
  • Teaching SMEs the skills needed to handle the transformation process. This will be done by providing appropriate trainings.

Which is the target audience?

DIGITRANS focuses specifically on SMEs from three main sectors - Creative Industries, Health and Advanced manufacturing that correspond to Smart Specialization Strategies from the partner regions. During the project, a blended learning training programme and online learning environment will be created to empower SMEs and to equip them with relevant skills to handle their digital transformation process successfully and to create competitive business models.

What are the expected results?

  • To reach this aim the following outputs will be generated:
  • New digital business method
  • Validated innovation space with appropriate tools
  • Targeted e-learning environment allowing SMEs and business support organisation to learn independently
  • Documented business model cases demonstrating DIGITRANS method’s effectiveness
  • Blended learning training concept to deliver the DIGITRANS method in partner regions and beyond
  • Regional policy workshops and recommendations to support regional policy stakeholders to integrate DIGITRANS method into their digital strategy

Role of the Bulgarian partners

For the purposes of the successful project implementation, DIGITRANS selected two groups of partners, forming national couples. One of the national partners plays the role of an “innovation catalist” and the other one is in the role of a “regional catalist”.

The Bulgarian regional catalist is the Institute of Technology and Development (ITD). ITD leads the work package dedicated to carrying out and evaluating the training in all partner countries including the concept, the training process and the functions of the platform. SU will support the implementation of all these activities putting in motion their high expertise.

The role of Sofia University “St. Kliment Ohridski” (SU) as an active research partner in DIGITRANS is to facilitate all project activities and to act as a bridge organisation between relevant regional authorities and business actors.

Based on the its strong research and innovation potential, SU in cooperation with ITD will provide and localise a sustainable regional qualification programme on digital transformation, adapted to the specifics needs of the SMEs in the region.

Key facts

Project value: 2.106.825,97 EUR

EU contribution: 1.790.802,07 EUR

Duration: 01/01/2017 – 30/06/2019

Lead partner:

MFG Innovation Agency Media and Creative Industries Baden-Wurttemberg(D)

Project partners:

Technology Innovation Centre Medjimurje Ltd (HR)

Romanian Research Group in Corporate Finance, Association (RO)

Alumni Association of the Petru Maior University from Tirgu Mures (RO)

University of Ljubljana (SI)

IRP Institute of entrepreneurship research (SI)

Faculty of Organization and Informatics, University of Zagreb (HR)

Sofia University St. Kliment Ohridski (BG)

Institute of Technology and Development Foundation (BG)

University of Debrecen, Faculty of Economics (HU)

MAG Praktikum Nonprofit Ltd (HU)

University of Vienna (AT)

Innovation-and Technology Transfer Salzburg GmbH (AT)

Boblingen District (D)

Reutlingen University (D)

Associated Partners

Sarajevo Economic Region Development Agency (BA)

University of Novi Sad, Faculty of Economics in Subotica (RS)

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